June 23, 2023

Judges see progress in regional restaurants



In early March, when the cherry buds were just beginning to swell, three judges gathered at the main offices of The Japan Times in Tokyo to select the winners of Destination Restaurants 2023, the program’s third year. Over the 12 months since last year’s list was chosen, Yoshiki Tsuji, Naoyuki Honda and Takefumi Hamada had eaten their way across Japan, and before the day of the event, they had narrowed a list of over 140 restaurants down to less than 30 for the final round of selection.

Restaurants of all genres were eligible, so long as they had not been chosen in the 2021 or 2022 competitions and were not in the 23 wards of Tokyo or any “ordinance-designated city” (with populations over 500,000). As in the past, candidates spanned locations from Hokkaido to Okinawa and genres from Japanese, French and Italian, to Chinese, innovative and other world cuisines. Some of the chefs had trained at famous restaurants in Japan and abroad, while others were self-taught.

The judges unanimously selected Hagi, an innovative restaurant in Iwaki, Fukushima Prefecture, as the Destination Restaurant of the Year 2023. “After the 2011 earthquake, tsunami and nuclear disaster, chef Harutomo Hagi began collaborating closely with local producers, eventually gaining such acclaim that he was invited to cook at the Palais de l’Elysee. We hope diners will savor his cooking as well as the story behind it,” said Tsuji.

Hamada recommended Otowa Restaurant in Utsunomiya, Tochigi Prefecture. While many Japanese restaurants are run for generations by the same family, French restaurants in Japan typically last only a single generation, making Otowa a rarity where “a father and his sons bring their skill to bear on the evolution of cooking,” he said. Honda commented that “Regional sushi restaurants tend to compete based solely on how fresh their fish is, but Tokiwasushi in Shibata, Niigata Prefecture, is wonderfully creative. It has been evolving year by year, and I can’t take my eyes off it. High points as well for the sophisticated selection of alcoholic beverages.”

Judges also mentioned Oryouri Fujii, in the Iwasebunkamachi neighborhood of Toyama, as a model of regional development. The much-lauded restaurant is at the heart of a town revitalization project led by local sake brewery Masudashuzo. All are examples of what Tsuji describes as “sustainable restaurants in Japan that we want an international audience to know about.”

This year, the judges selected 10 restaurants with powerful messages and outstanding food. Unfortunately, not all the restaurants mentioned in the discussion could make the list. There is no question, however, that Japan’s regional restaurants are becoming better every day, and excellent new restaurants are continuing to open. The judges’ discussion made that abundantly clear.

At the final review, the three judges debated their selections in person for over three hours.

Minako Suematsu, the chairperson and publisher of The Japan Times, moderated the judging for Destination Restaurants 2023.

Comments by the three judges


Headmaster of the Tsuji Culinary Institute and president of the Tsujicho Group

Yoshiki Tsuji heads schools in Osaka, Tokyo and France that groom would-be food professionals, sending over 140,000 graduates into the food service industry in Japan as well as abroad. At the Group of 20 summit in Osaka in 2019, he served as executive producer of a dinner for heads of state. He has contributed to the development of food culture, serving on a committee screening nominees for the Ministry of Agriculture, Forestry and Fisheries’ Ryori Masters (Masters of Cooking) award program. He has also lectured in various places in Japan and overseas. Tsuji was awarded France’s National Order of Merit in 2018.

Until about 30 years ago, dining at a given restaurant was about eating that restaurant’s signature dish. Today, however, tastes have changed, and chefs are using the entire menu to answer the question “Why am I here, in this particular place?” In other words, diners are not so much appreciating specific dishes as they are the chef’s philosophy and skill. It was inevitable, then, that for Destination Restaurants 2023 we selected restaurants whose chefs are masters of their craft. This is not so easy in regional Japan, where populations are shrinking and the pieces are not always in place to secure and train staff. Yet this is exactly why I hope chefs will keep working to overcome these challenges. When Tsukumo opened in Nara in 2015, the food didn’t immediately have the unmistakable style it does today, but I could tell at one bite that the chef was gifted. I don’t doubt the restaurant will continue to evolve because of his skill. This year, the third year of Destination Restaurants, we commended 30 restaurants in Hokkaido, Tohoku, Kanto, Chubu, Kinki, Chugoku, Kyushu and Okinawa. Although Shikoku did not make the list, we did visit and nominate restaurants in that region. I sincerely hope that in the future, restaurants in Shikoku will be selected for the Destination Restaurants list.


President and CEO, Leverage Consulting Inc.

Based in Hawaii and Tokyo, Naoyuki Honda seamlessly integrates business and pleasure in a lifestyle that includes frequent travel through Japan, Europe and other parts of the world. He has written over 75 books selling over 3 million copies, including “Naze Nihonjin Shefu wa Sekai de Shobu Dekita no ka” (“Why These Japanese Chefs Have Been Globally Successful”). He is in constant pursuit of excellent food, whether from street stalls, local eateries or restaurants with three Michelin stars. Honda also produces events such as Dream Dusk, a collaborative dinner by leading chefs, and Chef’s Gathering, an event for and by top chefs.

Gastronomy today is both edible art and edible philosophy. As Natsuki Suzuki explained at a table in Nagano’s Restaurant Naz, where he is chef, “I want guests to properly understand the food and wine they are enjoying.” Achieving that isn’t easy. Most of the restaurants we selected for Destination Restaurants started out offering ¥1,500 ($11) pasta lunches and spent years developing their vision and building a clientele willing to accept omakase menus. It is thanks to the efforts of these chefs that even in the past three years, the number of good restaurants outside of Japan’s major urban centers has grown. Casa del Cibo in Aomori Prefecture uses boar raised at a nearby cattle ranch. The meat can be served rare because it is not wild game, and the chef prepares it simply. At Restaurant Pas Mal in Yamagata Prefecture, the chef painstakingly prepares the classical sauces that are becoming less common in French cooking, but blends traditional and modern styles by adding ingredients like cacao. I sense originality — that is, philosophy — in choices like that. Thinking solely in business terms, if a restaurant isn’t profitable, it can simply shut down. But when a chef stakes their life on a restaurant, they don’t give up so easily. A powerful example is Hagi, a restaurant in Iwaki, Fukushima Prefecture, whose chef overcame the aftermath of the Fukushima No. 1 nuclear disaster to bring hope to his community.


CEO, Access All Areas Inc.

Takefumi Hamada has been the top-ranked restaurant reviewer for five consecutive years as determined by the OAD (Opinionated About Dining) Top Restaurants, having dined at the best restaurants in 120 countries and regions around the world. He is an adviser to businesses in entertainment, food and hospitality, as well as an investor in food technology startups. Hamada has a background in finance, starting his career as an investment banker before moving on to private equity. He holds a B.A. magna cum laude with distinction in political science from Yale University.

I visit about 850 restaurants a year, both in Japan and abroad. The more I visit, the more aware I become of the obvious fact that skill is essential to cooking. In 2018, a French restaurant in Toyohashi, Aichi Prefecture, where reservations were booked half a year out, reopened on a small island in Okinawa Prefecture under the name 6six. At first, chef Hiroyuki Kosugi did not rely on local ingredients, explaining that “There’s no need to use Okinawan products if the quality isn’t ideal.” Yet guests still flocked from outside the prefecture, drawn by Kosugi’s formidable skill. The food is elaborate and amusingly presented. Recently, the chef has formed connections with a growing number of producers, incorporating more Okinawan ingredients and broadening the scope of his cooking. The chef at Terroir Aitoibukuro in Yamanashi Prefecture adds Japanese and global elements to a base of French cuisine. The chef’s unique style results in dishes such as local char fish pie with beurre blanc garnished with his mother’s handmade Japanese pickles. Another welcome feature is the nearby accommodations offered by the restaurant. Guests have the run of a renovated traditional house that shares the restaurant’s aesthetic. This solves a problem common to many regional restaurants, whose guests return to bland business hotels after an exquisite meal simply because there is no other local option. My sense is that the availability of quality accommodations will continue to be key to attracting guests to regional restaurants in the future.


2023年3月、ジャパンタイムズ本社(東京都千代田区)にて、3回目となる「Destination Restaurants 2023」の選考会が行われた。審査員は辻芳樹氏、本田直之氏、浜田岳文氏。対象は2021年(第一回)と、2022年(第二回)に選出された20店を除外した「東京23区と政令都市を除く」場所にある、全ジャンルのレストランだ。

「The Destination Restaurant of the year 2023」には福島県いわき市のイノベーティブレストラン『ハギ』が満場一致で選ばれた。「萩春朋シェフは東日本大震災と原発事故をきっかけに、土地の生産者と二人三脚で食材に向き合い、それが認められてフランスのエリゼ宮で腕を振るったこともある。そんなストーリーも含めて、味わってほしい」と辻氏。ほか9軒もメッセージ性が強く、料理の完成度が高い店ばかりだ。店の存在が町おこしに繋がり、料理を進化させて次世代に手渡すなど、辻氏が言うところの「海外の人に知って欲しい、日本におけるサステナブルな店」である。こうしている今もなお、日本の地方レストランは成長し、魅力的な新店が誕生し続けている。

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