Satoyama~Authentic Japan

We will expand the field of view from efforts focused on satoyama, the natural areas around farmlands, to include satokawa and satoumi bordering rivers and the sea, and will collect, share and disseminate a wide range of practical information such as matching these efforts with existing industries, sales and distribution networks for new products, and tourism from abroad.

A unique sense of place

Hiroto Murai Yoichi Sagra Chef and owner

Hiroto Murai opened Yoichi Sagra, an Italian inn in Yoichi, in 2017. “While I was running a restaurant in Sapporo...

Creating repeat visitors

Kosuke Motani Senior researcher at the Japan Research Institute

The keynote speech given by Kosuke Motani focused on the potential for promoting tourism in Japan’s rural areas, and important...

Famed farm, sea products create potential for gastronomy tourism

Maiko Muraoka Contributing writer

The second panel session, moderated by Kosuke Motani, the chief senior economist at the Japan Research Institute Ltd. and an...

Yoichi event spreads strategies for rural revitalization

Maiko Muraoka Contributing writer

Experts discuss keys, challenges to Hokkaido’s success in tourism The Hokkaido town of Yoichi, historically known for whisky and rapidly...

Ca’enne

Taeko Terao Contributing writer

Italian firewood cuisine from the mountains Ca’enne is an Italian restaurant in Chino, Nagano Prefecture. Located at the base of...

Enowa

TAEKO TERAO Contributing writer

Gastronomy from the fields of Yufuin At the inn-style retreat Enowa, each of the 10 villas and nine guest rooms...

Hokkaido’s terroir crafts Japan’s next great wines

EMI MAEDA Contributing writer

Hokkaido is emerging as a significant player in Japan's wine industry, holding the third-largest share in the production of wine...

Hokkaido is a treasure trove of nature, food and culture

Kenji Koganezawa
Chairman, Hokkaido TOURISM Organization

People from Asian countries and regions, including South Korea, Taiwan and Hong Kong, represent 90% of the foreign visitors to...

The many charms of the Hokkaido town of Yoichi

Yoichi Tourist Association

Located on the east coast of Hokkaido’s Shakotan Peninsula about an hour’s drive from Sapporo and half an hour from...

Fifth social event for satoyama practitioners

Keisuke Saito Mayor of Yoichi, Hokkaido

Hello, everyone. I am Keisuke Saito, the mayor of Yoichi. It is a great honor for our town to host...

Hokkaido is rich in nature, food and wine

Naomichi Suzuki Governor of Hokkaido

In Hokkaido, nature untouched by humans is preserved. An example is the Shiretoko World Natural Heritage Site, which has many...

Hokkaido’s potential to be transmitted globally in 5th satoyama event

Maiko Muraoka Contributing writer

Ahead of the fifth event to share insights and experiences about revitalizing rural economies through the sustainable use of resources,...

SJAward2024 SJAward2024

Subscribe to our newsletter