September 09, 2024

The many charms of the Hokkaido town of Yoichi

Yoichi Tourist Association

Vineyard landscape and Cape Shiripa | Yoichi Tourist Association

Located on the east coast of Hokkaido’s Shakotan Peninsula about an hour’s drive from Sapporo and half an hour from Otaru, the town of Yoichi is known especially for a famous Nikka Whisky distillery. Historically, herring fishing played a key role in its growth, and today it is known for shrimp, squid and karei flounder fishing. It is also known as having the northernmost habitat for sweetfish (ayu) in Japan. Apple and pear orchards flourish in Yoichi’s relatively mild climate, and it notably is one of Japan’s top areas for growing wine grapes.

Yoichi has over 50 vineyards, and many wineries have opened over the years, producing great wines that make the town an attractive destination for wine aficionados in Japan and overseas.

The waters off Yoichi are one of the top fishing grounds in Hokkaido as well, and so the town offers a uniquely wide range of fresh local seafood, fruits and vegetables from its fertile fields.

The town government is working to promote gastronomy tourism, aiming for visitors to enjoy dishes featuring regional ingredients and sip locally produced wines, simultaneously deepening their understanding of the area’s culture and terroir and their appreciation of its many charms. Tourism also offers opportunities for visitors and residents to meet and socialize.

The blessings of nature and the passion of its residents combine to make Yoichi a place with great allure. Yoichi offers opportunities to enjoy magnificent landscapes, a wide variety of great foods and high-quality wines. Why not come and visit our town?

Ebisu Iwa and Daikoku Iwa | Yoichi Tourist Association

Nikka Whisky Yoichi Distillery | Yoichi Tourist Association

北海道・余市町の魅力

札幌から約1時間、小樽から約30分の距離に位置する余市町は、積丹半島東端にあり、ニッカウヰスキー蒸溜所が有名です。歴史的にはニシン漁で栄えた町で、えび、いか、かれい漁や北限の鮎の生息地としても知られています。余市町は比較的温暖な気候を持ち、りんご、梨、ぶどうの生産が盛んで、特にワイン用ぶどうの産地として日本有数です。

町内には50軒以上のヴィンヤードがあり、多くのワイナリーが新しくオープンしています。これにより、余市町は国内外のワイン愛好家にとって魅力的な目的地となっています。これらのワイナリーでは高品質なワインが生産され、その風味豊かな味わいが多くの人々に支持されています。

眼前に広がる日本海は豊富な海産物に恵まれ、北海道屈指の漁場となっています。新鮮な魚介類や、豊かな畑で育つ果実や野菜は、余市町ならではのフルコースの味わいを提供します。

また、余市町はガストロノミーツーリズムの推進にも力を入れています。地元の食材を活かした料理や地元産のワインを楽しむことで、訪れる人々に地域の文化や風土を感じてもらうことを目指しています。食を通じた観光は、地域の魅力を深く知る機会を提供し、観光客と地元の人々との交流を促進します。

余市町は、自然の恵みと人々の情熱が織りなす魅力的な場所です。美しい風景、豊富な食材、そして高品質なワインが楽しめるこの町を訪れてみてはいかがでしょうか。

Subscribe to our newsletter

You can unsubscribe at any time.

PREMIUM MEMBERSHIPS

1-month plan or Annual plan 20% off!

Premium membership allows members to Advance registration for seminars and events.
And Unlimited access to Japanese versions of articles.

CHOOSE YOUR PLAN

Subscribe to our newsletter